NMgirl wrote: ↑
Sun Feb 17, 2019 1:25 am
This hotel chain was designed to appeal to millennials.
See the pic below. Yes, that lovely hotel in the middle of Nowhere, Mississippi is supposed to attract the young and the hip. Sure.
Actually, that's exactly what it would do. You may think it's in Nowhere, MS but 10s of thousands of European visitors make their Blues pilgrimage there every year. The Grammy museum alone attracts over 100,000 people a year, Cleveland is home to around 20 stops on the MS Blues Trail, and it is situated almost dead center of the summer Blues fest circuit. Cleveland is often the closest available hotel room for the King Biscuit fest in Helena, Ark as long as you book at least 4 months out. Any closer than that to the date and you'll wind up in Indianola or somewhere because Cleveland doesn't currently have enough hotel rooms.
The 2 brothers who actually built the hotel (actually, it's planned as a whole "tourism complex") own 18 other hotels in the area and have a very good reputation in the Delta. They also started a hospitality academy at the local community college that is turning out trained workers for hotels, restaurants and casinos in the area. There is no indication that they didn't know what they were doing in agreeing to operate the hotel.
That photo is also a bit misleading. It makes it look like the hotel is just stuck out in a cotton patch, but it's not. That land had been cleared for other construction for the West End District, and the property is on a major thoroughfare through Cleveland. It's also right behind Delta State University.
Cleveland may look like it's out on the back forty but it is centrally located to an entire region of tourism, and in the Delta, a 50 mile drive is "just down the road" to us.