Facebook announced more it's doing about fake news and fake news sites are already trying to discredit it. FB wants to get the word out so here's the full post, it's with some images at http://newsroom.fb.com/news/2016/12/new ... fake-news/
December 15, 2016
News Feed FYI: Addressing Hoaxes and Fake News
By Adam Mosseri, VP, News Feed
A few weeks ago we previewed some of the things we’re working on to address the issue of fake news and hoaxes. We’re committed to doing our part and today we’d like to share some updates we’re testing and starting to roll out.
We believe in giving people a voice and that we cannot become arbiters of truth ourselves, so we’re approaching this problem carefully. We’ve focused our efforts on the worst of the worst, on the clear hoaxes spread by spammers for their own gain, and on engaging both our community and third party organizations.
The work falls into the following four areas. These are just some of the first steps we’re taking to improve the experience for people on Facebook. We’ll learn from these tests, and iterate and extend them over time.
We’re testing several ways to make it easier to report a hoax if you see one on Facebook, which you can do by clicking the upper right hand corner of a post. We’ve relied heavily on our community for help on this issue, and this can help us detect more fake news.
Flagging Stories as Disputed
We believe providing more context can help people decide for themselves what to trust and what to share. We’ve started a program to work with third-party fact checking organizations that are signatories of Poynter’s International Fact Checking Code of Principles. We’ll use the reports from our community, along with other signals, to send stories to these organizations. If the fact checking organizations identify a story as fake, it will get flagged as disputed and there will be a link to the corresponding article explaining why. Stories that have been disputed may also appear lower in News Feed.
It will still be possible to share these stories, but you will see a warning that the story has been disputed as you share.
Once a story is flagged, it can’t be made into an ad and promoted, either.
We’re always looking to improve News Feed by listening to what the community is telling us. We’ve found that if reading an article makes people significantly less likely to share it, that may be a sign that a story has misled people in some way. We’re going to test incorporating this signal into ranking, specifically for articles that are outliers, where people who read the article are significantly less likely to share it.
Disrupting Financial Incentives for Spammers
We’ve found that a lot of fake news is financially motivated. Spammers make money by masquerading as well-known news organizations, and posting hoaxes that get people to visit to their sites, which are often mostly ads. So we’re doing several things to reduce the financial incentives. On the buying side we’ve eliminated the ability to spoof domains, which will reduce the prevalence of sites that pretend to be real publications. On the publisher side, we are analyzing publisher sites to detect where policy enforcement actions might be necessary.
It’s important to us that the stories you see on Facebook are authentic and meaningful. We’re excited about this progress, but we know there’s more to be done. We’re going to keep working on this problem for as long as it takes to get it right.
Here's a link to Poynter’s International Fact Checking Code of Principle and the signatories, with FB doing this they posted
http://www.poynter.org/fact-checkers-co ... rinciples/
In light of Facebook’s decision that being a signatory to this code is a minimum condition for being accepted as a third-party fact-checker on the social network in its U.S.-based pilot project, we are currently rethinking the application and compliance process. Due to our limited staff, we won’t be adding new signatories until the new process is concluded in the coming weeks. (More about that in this Q&A)
Facebook has a plan to fight fake news. Here’s where we come in
By Benjamin Mullin and Alexios Mantzarlis • December 15, 2016
Facebook announced today that it is taking several steps to reduce the reach of fake news. One of the initiatives announced by the social network, third-party fact-checking, will allow verified fact-checkers in the United States to review stories to determine if they are true or false. If enough fact checkers mark a story as fake, the post will be marked as such in users' News Feeds.
The company will rely on the code of principles developed by the International Fact-Checking Network (IFCN), an alliance of fact-checkers hosted by Poynter, as one prerequisite to determine whether to verify fact-checkers on its platform. Below is a question-and-answer with Alexios Mantzarlis, the director of the IFCN, which is hosted by Poynter.
So does the IFCN have final say over who gets to be a third-party fact-checker on Facebook? No! Facebook has decided that being a signatory to the IFCN code of principles is a "minimum condition" to be verified as a fact-checker on the platform. We are only involved to the extent that Facebook relies on the list of signatories to our code of principles as a starting point for the organizations it chooses to verify. Facebook is the only organization certifying third-party fact-checkers on its platform. The IFCN itself is not a fact-checking organization and therefore is not a third-party fact-checker.
Do you think the steps announced by Facebook will be effective?
The International Fact-Checking Network is one of several voices that advocated for Facebook to do something about the visibility of entirely fabricated news designed to fool users into believing them. Last month, 20 fact-checking initiatives wrote an open letter to Facebook CEO Mark Zuckerberg asking him to cast a wide net in seeking solutions to the problem. It is commendable that the company has chosen to address this challenge, even if only in the United States for now. It is impossible to know at this stage whether the strategies announced will actually be effective. Facebook has said it will continue to iterate on the basis of what they learn. Fact-checkers — both the ones involved in this initial phase and others around the world — will no doubt continue following the situation critically.
More at http://www.poynter.org/2016/facebook-ha ... in/442649/
Link to the letter from the 20 fact checkers: https://www.poynter.org/2016/an-open-le ... rs/439586/
Africa Check | Agência Lupa | Agência Pública - Truco | Aos Fatos | Colombiacheck | Chequeado | Doğruluk Payı | El Objetivo | FactCheck.org | FactCheckNI | Full Fact | Istinomer | Istinomjer | Observador | OjoPúblico | Pagella Politica | PolitiFact | |South Asia Check | TheJournal.ie FactCheck | The Washington Post Fact Checker