Yeah.In a recent Quinnipiac University poll, many Texans said they did not know who Beto O''Rourke is. This can be fixed with money.
This is mainly a geographical thing.
El Paso is way far in a corner. A 12 hour drive from Houston.
Yes, it can fixed with money and Beto is starting to get name recognition, but it would be easier for him if Cruz's election was in 2020.
In 2020, Texas moves away from being able to vote "Party Ticket", that is, with one motion have all the party candidates selected with one choice.
I believe this will help Democratic candidates, assuming that polling places adapt with more machines to account for the extra time needed to vote.
If there are not long lines, and people vote one by one on candidates it should be beneficial.
I have a good feeling with him.
He will do well in metropolitan areas, and is taking time to visit all the counties.