It's Pepe the frog. I'm just going to quote some of an article I return to now and again as it really does explain a lot anout the internet culture that supported and supports trump, nut this is why the frog became a symbol.
6. Trump the Frog
When Hillary’s campaign “explained” that Trump’s use of silly cartoon frog Pepe was a symbol of hate, it seemed to be yet another freakish oddity in a parade of horribles that was campaign 2016. Much of the attention at the time was focused on the question of: well, was he? Efforts to save Pepe got underway. Journalists, still falling for the same tricks of 2006, cited “anonymous” (that is to say, from 4chan) sources claiming they had invented the idea as a prank.
But there was little talk of why Pepe of all things? Was Pepe indeed meaningless? Another flotsam of senseless meme nonsense flung out of the “dumpster fire” of team Trump?
Pepe, like so many memes, was born on the “random” boards of 4chan’s /b/ (“b” for random) circa 2007, picked out of a webcomic by Matt Furie to become a macro. But why was he picked? We know now that 4chan’s actions are neither meaningless, “random”, or empty because they are labelled a “prank”.
Viewed through the lens of the people first posting him, Pepe makes nothing but sense. The original comic panels from which Pepe is excerpted feature him getting caught peeing with his pants pulled all the way down, his ass hanging out. Surprisingly, he is unashamed of this, “feels good man” he tells his roommate.
The grotesque, frowning, sleepy eyed, out of shape, swamp dweller, peeing with his pants pulled down because-it-feels-good-man frog is an ideology, one which steers into the skid of its own patheticness. Pepe symbolizes embracing your loserdom, owning it. That is to say, it is what all the millions of forum-goers of 4chan met to commune about. It is, in other words, a value system, one reveling in deplorableness and being pridefully dispossessed. It is a culture of hopelessness, of knowing “the system is rigged”. But instead of fight the response is flight, knowing you’re trapped in your circumstances is cause to celebrate. For these young men, voting Trump is not a solution, but a new spiteful prank.
We know, by this point, that Trump is funny. Even to us leftists, horrified by his every move, he is hilarious. Someone who is all brash confidence and then outrageously incompetent at everything he does is — from an objective standpoint — comedy gold. Someone who accuses his enemies of the faults he at that very moment is portraying is comedy gold. But, strangely, as the left realized after the election, pointing out Trump was a joke was not helpful. In fact, Trump’s farcical nature didn’t seem to be a liability, rather, to his supporters, it was an asset.
All the left’s mockery of Trump served to reinforce his message as not only an outsider, but as an expression of rage, despair, and ultimate pathetic Pepe-style hopelessness.
4chan’s value system, like Trump’s ideology, is obsessed with masculine competition (and the subsequent humiliation when the competition is lost). Note the terms 4chan invented, now so popular among grade schoolers everywhere: “fail” and “win”, “alpha” males and “beta cucks”. This system is defined by its childlike innocence, that is to say, the inventor’s inexperience with any sort of “IRL” romantic interaction. And like Trump, since these men wear their insecurities on their sleeve, they fling these insults in wild rabid bursts at everyone else.
Trump the loser, the outsider, the hot mess, the pathetic joke, embodies this duality. Trump represents both the alpha and the beta. He is a successful person who, as the left often notes, is also the exact opposite — a grotesque loser, sensitive and prideful about his outsider status, ready at the drop of a hat to go on the attack, self-obsessed, selfish, abrogating, unquestioning of his own mansplaining and spreading, so insecure he must assault women. In other words, to paraphrase Truman Capote, he is someone with his nose pressed so hard up against the glass he looks ridiculous. And for this reason, (because he knows he is substanceless) he must constantly re-affirm his own ego. Or as Errol Morris put it, quoting Borges, he is a “labyrinth with no center”.
But, what the left doesn’t realize is, this is not a problem for Trump’s supporters, rather, the reason why they support him.
Trump supporters voted for the con-man, the labyrinth with no center, because the labyrinth with no center is how they feel, how they feel the world works around them. A labyrinth with no center is a perfect description of their mother’s basement with a terminal to an endless array of escapist fantasy worlds.
Trump’s bizarre, inconstant, incompetent, embarrassing, ridiculous behavior — what the left (naturally) perceives as his weaknesses — are to his supporters his strengths.
In other words, Trump is 4chan.
Trump is steering into the skid embodied.
Trump is Pepe.
Trump is loserdom embraced.
Trump is the loser who has won, the pathetic little frog on the big strong body.
Trump’s ventures of course, represent this fantasy: this hope that the working man, against the odds dictated by his knowledge, experience, or hard work will one day strike it rich — Trump University, late night real estate schemes, the casinos. Trump himself, who inherited his wealth, represents the classic lucky sap.
But Trump also equally represents the knowledge that all of that is a lie, a scam that’s much older than you are, a fantasy that we can dwell in though it will never become true, like a video game.
Trump, in other words, is a way of owning and celebrating being taken advantage of.
Trump embodies buying the losing bet that will never be placed.
He is both despair and cruel arrogant dismissal, the fantasy of winning and the pain of losing mingled into one potion.
For this reason, the left should stop expecting Trump’s supporters to be upset when he doesn’t fulfill his promises.
Support for Trump is an acknowledgement that the promise is empty.
He is both the “promise” (“the labyrinth”, the “alpha”) and the empty center (“the promise betrayed”, the “beta”), in a sublime, hilarious, combination that perfectly reflects the worldview of his supporters.
In other words, we can append a third category to the two classically understood division of Trump supporters:
1) Generally older people who naively believe Trump will “make America great again”, that is to say, return it to its 1950s ideal evoked by both Trump and Clinton.
2) The 1 percent, who know this promise is empty, but also know it will be beneficial to short term business interests.
3) Younger members of the 99 percent, like Anon, who also know this promise is empty, but who support Trump as a defiant expression of despair.